Consulting - MarketingPro
Differentiating yourself from the competition is more difficult than ever. Consumers are more skeptical as they are being bombarded with tens of thousands of marketing messages daily, from a multitude of media. If you have a broad client demographic, you may have some clients that respond to traditional marketing while others may only want your information delivered electronically. What's the best way to cost-effectively communicate your value proposition in ways meaningful to your target audience?
Saying the Right Things, to the Right Prospects and Clients, at the Right Time
MarketingPro is a comprehensive suite of marketing services and expert assistance designed to help you differentiate yourself from the competition, provide value to existing clients, increase referrals, and generate new business. When you sign up for MarketingPro, you'll add a "Marketing Coach" to your team who understands how to plan and execute innovative marketing programs on a budget, in ways that get results. Your Coach will leverage MarketingPro services as well as MarketingPro's third-party partners to bring you the marketing results you want, in a fraction of the time or cost of doing it on your own.
MarketingPro Services Include:
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Marketing Coach - as a MarketingPro client, you get your own "coach" to help you with planning and implementation.
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Mission/Vision Creation - craft a meaningful mission that differentiates.
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Marketing Plan Development - craft a multi-year marketing plan with tactics that you can afford.
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Customer Segmentation - identify your customer segments, your best clients, and how to find more of the best.
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List Development - determine your market niche and locate prospects.
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Prospect/Client Intelligence - learn about your prospects and clients so you can provide more relevant value.
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Client Surveys - learn what your clients think about your firm, where you excel, and where you may need to improve.
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Client Advisory Boards - let your clients help you define your strategy and grow your business.
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Reputation Management - build your offline and online profile and enhance your reputation.
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LinkedIn/Social Networking - we'll help you use Web 2.0 to build your business and grow your presence.
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Traditional Marketing - we'll help you select the best marketing vehicles and act as your creative/marketing director.
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Online Marketing - we'll help you plan your online strategy, Website, SEO, online marketing, and choice of partners.
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Sample Customer Segmentation Report - Click to Enlarge
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Sample MYFP Workspace - Click to Enlarge
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All MarketingPro Clients receive Market Your Financial Practice (MYFP), ActiFi's online marketing planning and implementation program. Your MarketingPro coach will use MYFP with you to assess your current situation, craft your plan, implement programs, and monitor your progress. Via MYFP, you'll have access to a library of templates and tools, you can share your plans and programs with others in your office, and you'll be able to participate in the ActiFi MarketingPro Online Community including access to expert marketing assistance.
How it Works
For a fraction of the cost of having an internal marketing department or hiring a full-service marketing agency, you can benefit from some of the top marketing experts in the financial services industry with MarketingPro.
MarketingPro is typically offered as a suite of services combined with your Marketing Coach and Market Your Financial Practice (MYFP) and billed on a monthly retainer basis. Cost is dependent upon the number of services desired and on whether MarketingPro is supporting one of your staff members who has marketing as one of their responsibilities. Best results are achieved with a longer-term relationship, as your MarketingPro Coach will be constantly reviewing programs from others across the country and bringing you ideas and solutions specific to your needs.
MarketingPro services are also offered as individual solutions, meaning that if you just need a one-time program or short-term assistance, the MarketingPro team can help. Many times clients find they need assistance with planning or executing a specific tactic following a Practice Assessment and/or Process Workshop, and there can be cost savings when combining multiple ActiFi offerings.
For more information on MarketingPro, contact ActiFi today.
