ActiFi's Practice Management Program service menu includes the following:

• Compensation Model – Create a compensation model aligned to simultaneously provide for maximum incentive while rewarding performance and maintaining or increasing profitability. ActiFi will ensure your model attracts and retains the best advisors and staff.

• CRM Assessment - Your Client Relationship Management system, if used correctly, can be the heartbeat of your practice. Is the CRM system you have (or don't have) the right one for your firm today? Will it adapt and scale as you grow? There are dozens of exceptional CRM systems, ActiFi will make sure you have the right one for your firm, and money.

• Network and Infrastructure Review - Receive an operational, tactical and strategic review of your current network environment. Recommendations will ensure network availability, reduce total cost of ownership, and meet existing and future business needs.

• Strategic Technology Review - ActiFi will perform an assessment of your technology infrastructure and software. Recommendations will identify areas of weakness, suggest cost-saving measures, and provide direction to ensure alignment of your environment to your objectives.

• Client Service Diagram - Via a series of interviews and a thorough study of your firm and its value proposition, ActiFi will document and create a visual representation of your Client Solution Process.

• Client Experience Depiction - Illustrate a “Year in the Life” of working with your firm. Show the client work your team does behind the scenes that may go unnoticed.

• Back-Office Processes - ActiFi will provide you with best-practice templates or customized processes that will maximize your back-office efficiencies, and prepare for future process automation where possible.

• Interactive Procedure Manuals - An interactive Operations and Procedures Manual will align employees, create consistency, and ensure execution according to your defined standards. ActiFi will document policies and procedures and make them available online for easy access and editing.

• Investment Committee - Improve your firm’s efficiency and client service by making centralized investment decisions. ActiFi will help you establish an organized investment committee that reduces the time spent on making decisions and ensures regular investment review.
  

• Staff Readiness Assessment - Define the critical activities that must be performed for every client, every time. ActiFi will assess the ability of each of your staff members so you can effectively allocate responsibilities and align talent with task execution. Enable role clarity and consistent execution according to the highest standards expected of your firm.

• Hiring Resources - Leverage ActiFi’s defined hiring process that includes an extensive library of resources to help you determine staffing needs, prepare effective job descriptions, conduct interviews, assess core values and cultural fit, evaluate candidates, determine and negotiate compensation, prepare letters of offer, rejection, etc., prepare training, and establish career path opportunities.

• Client Segmentation - ActiFi will segment your clients to determine which ones are the most profitable, and which ones you like to work with. The segmentation will identify commonalities so you can market better and attract your "best clients," and identify opportunities to deepen relationships with existing clients.

• Marketing Strategy - ActiFi will review your current marketing messages and communication vehicles and ensure you're covering the "Four Pillars of Marketing, differentiating your firm from the competition, delivering clear and consistent messages, and that you are targeting your communications in ways that are unique and relevant to each target audience. In addition, ActiFi will help you implement new ways to promote your messages via innovative and affordable programs.
  

Sample CRM Assessment - Click to Enlarge